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When we hold back or remove a review, the decision always refers to one of the seven rules below, with exactly that name. The full text is in the guidelines for reviewers.
1. Fake or incentivised review
The review isn't written by a real customer, or the reviewer has received money, gifts, discounts or other benefits for writing it. This also applies to prize draws and discount codes in return for stars.
2. Conflict of interest
You may not review a company you own, work for or compete with. This also applies to your workplace and family members' companies.
3. Personal data and 4. Hateful or threatening content
- Personal data: full names of staff, phone numbers, addresses, emails, order numbers and anything else that can be used to find a person. First names are fine.
- Hateful or threatening content: threats, harassment, discrimination and personal attacks. Harsh criticism of the company is fine.
Example that's fine: "The bike was ready on time, but the price was 200 kr. higher than agreed, and I got no explanation."
Example that's not fine: "The mechanic Peter Hansen is an idiot. Don't call xx xx xx xx." Here there's a personal attack, a full name and a phone number.
5. Not a genuine experience, 6. Spam or advertising and 7. Illegal content
- Not a genuine experience: the text isn't based on an experience with the company, e.g. an opinion about a whole industry or a review of the wrong company. The experience must be from within the past 12 months.
- Spam or advertising: advertising for other companies, links and reviews used to send customers elsewhere.
- Illegal content: content that is illegal under applicable law.
If your review breaks a rule
You can often fix what the decision is about, e.g. remove a surname or a link. Read Edit a review that has been held back. If you think we've got it wrong, appeal the decision.