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What you must not do

You're welcome to ask for reviews and reply to them, but you must not pay, pressure or demand that criticism be removed.

Replies and reports1 min read
On this page
  1. What isn't allowed
  2. What you can't do
  3. What you're welcome to do
  4. What happens in case of a breach?

Reviews are only worth something if customers can trust them. That's why the same rules apply to every company, whatever the plan.

What isn't allowed

  • Giving money, gifts or discounts for reviews.
  • Writing reviews of your own company or of competitors.
  • Pressuring customers to change or delete a review.
  • Buying reviews or using services that sell them.
  • Promising something in an invitation in return for a review.
  • Writing personal data about the reviewer, threats or advertising in a reply.

What you can't do

  • Demand that a review be deleted. Only the reviewer can delete their review, and TrustSays only removes reviews that break the guidelines.
  • Pay for a better SaysScore, a better position or the removal of criticism. The paid plans give tools such as invitations and widgets, not influence.
  • Change a review. You can reply to it and edit your own reply.

What you're welcome to do

  • Reply publicly to all reviews, including the critical ones.
  • Ask a customer to look at the review again when a matter has been resolved, with Ask the customer to update. The customer decides.
  • Report a review that breaks the guidelines.
  • Invite all your customers, not just the ones you think are happy.

What happens in case of a breach?

Breaches can lead to a warning on the profile or suspension. Customers can report pressure or offers of payment to us.

If you're dealing with an unhappy customer, an honest reply and a solution are the best way to a better review. Read Good replies to criticism.

Read the full text in the guidelines for businesses.

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